the oracle at Lockergnome (http://www.lockergnome.com/theoracle/author/theoracle/) tells us that in Wall Street Journal Report with Maria Bartiromo, Kathy Ireland,

a former model said that “being on Twitter allowed her constant feedback with her customers, said to be busy mothers, and that the communcation being so quick allowed much fine tuning of course direction, product selection, and product development”. (full article at http://www.lockergnome.com/theoracle/2009/06/07/what-if-the-manufacturers-providers-you-cared-about-were-on-twitter-actually-listened/).

the oracle asks what if Microsoft or Oracle was actually listening to customers will and act accordingly.

I agree on the fact that change model would be different, but, on the other side, I fear that asking everybody would make a worst product.

I think a balance should be found between listening to everybody and delivering with a top-down approach.

The risk on this issue is to have products alligned with expectations of the average user, that means most of the times, someone not so techologically aware and that uses products not at full throttle.

This way of communicatimg could make sense for fashion or other non working related products, but could be a mess for professional activities and for tools needed for running them.

Twitter is really innovative (like Facebook was), but, in my opinion should be far from ruling or influencing our lives (both on personal and professional side).

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