Many sources reported the end announced death of Google Wave: among them Dan Nosowitz at Fast company (http://www.fastcompany.com/1677794/google-wave-poorly-understood-and-underused-is-officially-dead), Ryan Paul at Ars Technica (http://arstechnica.com/web/news/2010/08/wave-cancellation-google-gives-up-on-next-gen-messaging.ars), Matthew Ingram at GigaOM (http://gigaom.com/2010/08/04/google-pulls-the-plug-on-google-wave).
Well, is the end of Google in social networking? I don’t think so, but is a big stop for Google on this area.
Of course the Big G is telling that can reuse part of the work done and that is part of company culture to learn from failures.
But a failure like this is difficult to understand, because ruins in part the quite perfect track record held by Google.
It is difficult to explain why those who created Google mail, Google Docs, Google earth and so on where not able to create something usable and appealing.
When I first tried Google wave I really had difficulties to understand what was the real use and potential: this is uncommon in Google applications which are often brilliant examples of “do something and do it well”.
I think the problem could have been in trying to put everything in one place, creating some confusion.
I hope that Google reenters in social networking market with something more attractive and understandable, because can be a good player against Facebook predominance.
This post as a comment at http://www.fastcompany.com/1677794/google-wave-poorly-understood-and-underused-is-officially-dead, at http://arstechnica.com/web/news/2010/08/wave-cancellation-google-gives-up-on-next-gen-messaging.ars?comments=1&p=20685642#comment-20685642 and at http://gigaom.com/2010/08/04/google-pulls-the-plug-on-google-wave/?go_commented=1